© 2019 Katie Brand Communications

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REAL ESTATE PROJECTS:

Social Selling 

Using Social Media to Attract Buyers & Sellers
 

Instagram videos up to one minute in length, and/or photos highlighting the best features of the home. Descriptions and researched hashtags included. 

#FORSALE - 6.9 acres in Murrieta, California! Build your dream home on this pristine equestrian lot. $850K. Call Cheri: (714) 587-2082 #WestlyProperties #LombardiRealty #ForSale 

#SellRentBuyOC #Murrieta #RealEstate #Realtor #Broker #Murrieta #California #VacantLot

#MurrietaRealEstate 

#SouthernCaliforniaHomes 

#Equestrian

YouTube videos highlighting the best features of the home. Descriptions and researched tags included. 

3bd/2ba detached single-story, single-family home in Laguna Hills with 1,300+ sq. ft. and NO MELLO-ROOS. Centrally located in the Woodwinds neighborhood, this single family home boasts impressive curb appeal, gated courtyard entry and manicured landscape.

The tiled kitchen counter top has a sink with an outdoor view, eating area and plenty of natural light. The expansive living room has high, vaulted ceilings with natural light pouring in at all angles. The home is 1,323 square feet, and includes a two-car garage, wrap around patio and central heat and air.

 

Photos designed with social selling in mind.

 

Finding the right words, hashtags and/or handles to help move your property is a vital social selling tool.

Property Descriptions

50-word description:

3bd/2ba single-story home located on a cul-de-sac in the desirable city of Laguna Hills. Centrally located in the Woodwinds neighborhood, this single-family home boasts impressive curb appeal, gated courtyard entry and manicured landscape. The newly-renovated kitchen features granite countertops, plenty of natural light and a sensational backyard pool view.

Bullet points: 

Newly-renovated  4 bedroom/3 bathroom single-family home located in Newport Beach, CA.

 

House features:

  • One bedroom and one full bathroom downstairs

  • Two bedrooms and one full bathroom upstairs (in addition to master suite)

  • All three bathrooms and kitchen recently renovated

  • New 12-inch tile flooring throughout

  • Informal dining area adjacent to kitchen

  • Bonus living area with French doors opening up to the backyard

  • Three-car garage

  • Quiet neighborhood

  • Close to award-winning elementary and high schools

  • Minutes to shopping, dining, entertainment and more!

"Storyteller” description #1:

Build the foundation of your future on this pristine, vacant, tri-level equestrian lot atop the beautiful hillside of Murrieta, CA. Located 65 miles north of San Diego and 60 miles south of Orange County, this incredible rustic area of Southern California is the perfect place to enjoy rural living with convenient access to shopping, dining and entertainment.

Whether it's a luxurious living space you desire or a rustic, rural haven – it is all possible here. Complete with an unobstructed 180-degree view of the valley and an afternoon sea breeze, this spacious, tranquil property is only awaiting your blue prints.

"Storyteller" description #2:

Before you have the chance to step through the threshold of this single-story home, you’ll be captivated by the exceptional curb appeal. An inviting living room with a cozy fireplace pulls you in the second you walk through the door, as updated lights shine bright on the wood flooring throughout.

A remodeled kitchen with granite counters grabs your attention and ignites your imagination, sending you to a place where you’re already planning your next dinner party. With plans of a dinner party swirling in your head, you step out to the concrete backyard patio and envision tables and chairs set up in perfect formation, completing your entertainer’s vision.

A newer forced air heater, two-car garage and 1,222 square feet of living space round out the highlights of your virtual tour; and your dream of living in Surf City, U.S.A. has just become closer to a reality.

 

The following elements were put together as part of a social media marketing campaign.

Property Description for Websites, Flyers and Other Marketing Materials

FOR SALE: 6.9-Acre Vacant Lot with Incredible Views in Murrieta, California

 

Build the foundation of your future on this pristine, vacant tri-level equestrian lot atop the beautiful hillside of Murrieta, CA.

 

Located 65 miles north of San Diego and 60 miles south of Orange County, this incredible rustic area of Murrieta is the perfect place to enjoy rural living with convenient access to shopping, dining and entertainment.

 

Whether it's a luxurious living space you desire or a rustic, rural haven – it is all possible here. Complete with an unobstructed 180-degree view of the valley and an afternoon sea breeze, this spacious, tranquil property is only awaiting your blue prints.

 

Other features:

*Clear water

*260-foot-deep well

*Percolate septic

*Permitted preliminary grading for two pads done for previous residential project, although not final inspected (due to owner's health)

*Owner may consider a 1031 exchange

Photo, Videos and Flyer
20-Second Video for Instagram and Twitter
Promo Video for YouTube
Flyer for Social Media 
Social Media Posts for One Listing, Optimized for Twitter, Instagram, Facebook and YouTube

Twitter:
#FORSALE: Build your #dreamhome on 6.9 acres in #Murrieta #CA! Info: [video link] or call 714-587-2082 #RealEstate #SellRentBuy

Instagram:
#FORSALE - 6.9 acres in Murrieta, California! Build your dream home on this pristine equestrian lot. $850K. Call Cheri: 714-587-2082 #WestlyProperties #LombardiRealty #SellRentBuy #ForSale #Murrieta #DreamHome #RealEstate #Realtor #Broker #Murrieta #California #MurrietaRealEstate #SouthernCaliforniaHomes #Equestrian #VacantLot

 

Facebook:
FOR SALE: 6.9-acre blank canvas awaiting the blue prints for your luxurious living space or rustic, rural haven in Murrieta, CA. $850,000. Click the link for more details, or call Cheri at (714) 587-2082. [link]  [upload video]

 

YouTube:

Build the foundation of your future on this pristine, vacant tri-level equestrian lot atop the beautiful hillside of Murrieta, CA. Located 65 miles north of San Diego and 60 miles south of Orange County, this incredible area of Murrieta is the perfect place to enjoy rural living with convenient access to shopping, dining and entertainment.

Whether it's a luxurious living space you desire or a rustic, rural haven – it is all possible here. Complete with an unobstructed 180-degree view of the valley and an afternoon sea breeze, this spacious, tranquil property is only awaiting your blue prints. [add applicable video tags]